PUBLIC INFORMATION OFFICER (PIO)

The Public Information Officer (PIO) communicates with the public, media, and agencies regarding the incident.

(1) Review Common Responsibilities.

(2) Determine from the Incident Commander (IC) if there are any limits on the release of information.

(3) Develop a media strategy and Public Information Plan.

(4) Represent and advise the Incident Commander (IC)/Unified Command (UC) on all public information matters relating to the incident.

(5) Develop materials for use in media briefings.

(6) Obtain Incident Commander (IC)/Unified Command (UC) approval for news media releases.

(7) Inform the news media and conduct media briefings.

(8) Monitor and utilize social media, as approved by the Incident Commander (IC)/Unified Command (UC).

(9) Coordinate information sharing and distribution with the Liaison Officer (LOFR).

(10) Arrange for tours and other interviews or briefings.

(11) Obtain news media information that may be useful for incident planning.

(12) Maintain current information summaries and/or displays on the incident.

(13) Provide information on status of the incident to assigned personnel.

(14) Establish and staff a Joint Information Center (JIC), as necessary